Starbucks has announced to deal with Global Radio to line-up for the sponsor of its 95-106 Capital FM Summertime Ball.Starbucks Frappuccino in began in Britain on May 5 will be read in the facility and trails on the Capital network, including tickets and programs on all printed materials including brand, and also the presence of a significant concert I will be.
Starbucks will be play a competition at the 95-106 Capital FM to perform live at the event with a mystery celebrity.
Brian Waring, vice-president, marketing and category, at Starbucks, said: "Frappuccino has an extremely loyal fan base of young millennials who enjoy listening to the latest and greatest music. Our sponsorship of the Summertime Ball brings their shared passion of music and Frappuccino together, giving us a perfect moment to own and celebrate the very best of summer."
The deal, mediated by Carat, a larger cinema, experimental activities including sampling and digital campaign to promote Frappuccino, is part of.
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