Starbucks Frappuccino® as headline sponsor for Summertime Ball

Global Radio, The UK’s largest commercial radio group alongside Starbucks Frappuccino® as headline sponsor have been announced that they return to his career at the 95-106 Capital FM Summertime Ball in this year summer.

The Starbucks has teamed up with the capital the new Frappuccino ® range which formally started on May 5th to promote. The six figures deal, which has been mediated by carat Sponsorship include trails and life of the capital network, including tickets and programs on all printed materials including brand across major brand presence in the concert To read. A broader brand campaign will promote the sponsorship agreement form part Frappuccino ® cinema, experimental samples, digital and PR in.

With its activities, and Starbucks Frappuccino ® 95-106 Capital FM contest winner who will go on stage a happy Act with a secret celebrity will live to find.

Starbucks Frappuccino ®, the sixth station of Summertime Ball with 'Child' will be. Two days after London's 02 arena, Dec ball outside Bell song, in which black eyes peas, place be, Tinie Tempah and Saturday and last summer the Rihanna hair quality, and feature performances from Cheryl Cole by Performance are included in the sale.

Listeners outside the capital in the coming weeks to hear about the Summertime Ball can get more information.

Mike Gordon, Global Radio’s Managing Director – Commercial said:

“The Summertime Ball has become an extremely popular event and has great value for sponsors. We’re excited to be working with Starbucks to help launch their Frappuccino® range. This is a great platform for people to reach all those attending the Summertime Ball, but also to target Capital’s listeners.”

Brian Waring, Vice President Marketing & Category at Starbucks says: “Frappuccino has an extremely loyal fan base of young Millennials who enjoy listening to the latest and greatest music. Our sponsorship of the Summertime Ball brings their shared passion of music and Frappuccino together, giving us a perfect moment to own and celebrate the very best of summer.”